Screenshot of Wistia Video Campaign

The Lies of Wistia

Video Production

Zoe Gieringer - July 29 at 09:00 am - 27 views

How Wistia, Vidyard and others are misleading content creators about video production.

Story Starts Here display sign at entrance to NAB

NAB 2019: 8k and LED Screens

Video Production

Zoe Gieringer - April 23 at 12:15 pm - 43 views

A quick look at some of the technology that inspired us at NAB this year.

Street Roots kit

Should You Include Volunteer Work in Your Marketing?

Marketing Strategy

KMartin - December 17 at 10:39 am - 44 views

When it comes time to decide whether or not to include company volunteer efforts in our marketing, why does it make us so uncomfortable?

Get the Traction You Need to Get New Cultural Initiatives Rolling

Internal Communications

KMartin - November 14 at 04:14 pm - 75 views

Got a big idea that can help transform your organization’s culture? Great! Here’s how you can get the buy-in you need to create change.

Looking to Grow Your Business? Don’t Forget Internal Marketing

Internal Communications

KMartin - October 30 at 03:04 pm - 151 views

As business leaders, we’re largely accustomed to funneling sizable budget dollars into our marketing departments. But what are you doing about your internal marketing?

adiddas leadership team

3 Ways Video Will Make YOU a More Effective Leader

Internal Communications

Zoe Gieringer - October 18 at 11:18 am - 71 views

Leverage the power of video by using it in your internal communication strategy for improved employee engagement and job satisfaction.

Animating Photos to Capture your Audience

Video Production

Zoe Gieringer - March 16 at 03:57 pm - 136 views

Capturing and holding your audience’s attention is both crucial and getting more difficult. Visuals make a great hook. They can help you engage your audience, communicate a message, and enforce your brand. Video is especially engaging. As more people...

Parallax Photo Animations

How To Create Interesting Photo Animations: Technique #3

Video Production

Zoe Gieringer - March 16 at 03:36 pm - 116 views

The Double Exposure Effect Double exposure has been a popular effect in photography for a long time. So why not take it to video? For this effect, you’ll need: A high res portrait photo Stock video of scenery or an object that isn’t too bu...

How To Create Interesting Photo Animations: Technique #2

Video Production

Zoe Gieringer - March 16 at 03:00 pm - 56 views

False Slow-Motion with the Puppet ToolThis technique features the puppet tool in After Effects. You won’t be able to do crazy or exaggerated movement with the puppet tool, as it distorts the image quickly. But it works great if you want to add just a...

Photo Animation Technique Tutorial

How To Create Interesting Photo Animations: Technique #1

Video Production

Zoe Gieringer - March 16 at 12:51 pm - 60 views

Manipulating photos and turning them into something new is not only fun, it opens up a whole new arsenal of interesting visuals for you to use. A good photo can communicate a lot - adding energy and life to that photo with movement can communicate even...

New Outlier Jump Cut with Gladys Bikes

Video Production

Zoe Gieringer - March 16 at 12:23 pm - 27 views

Biking is a pretty big thing here in Portland, so is female empowerment. Mix the two together and you get Gladys Bikes! Please enjoy our latest jumpcut. Visit the shop:

The DaVinci Resolve 14 Experience

Video Production

Zoe Gieringer - July 18 at 02:23 pm - 68 views

There has been a lot of hype recently with Davinci’s new release of Resolve 14. After seeing it mentioned in blogs and magazine articles and having it come up in a conversation with an acquaintance, I thought it was time to give it a try. I was creat...

Visual Trends for 2017


Zoe Gieringer - April 20 at 04:30 pm - 20 views

Crazy as it may seem, we’re already four months deep into 2017. Which means new visual trends are starting to emerge and evolve. It’s important to know how trends are changing so that you can better connect with your audience and provide visuals th...

Seattle Skyline

Kathleen Visited Seattle for Digital Summit Last Month (And Wrote This Article to Tell You All About it)

Marketing Strategy

KMartin - April 18 at 04:27 pm - 32 views

It's true! Last month I had the opportunity to attend Seattle's Digital Summit Conference, a two-day affair covering a wide range of topics that are important to us marketing types. Below are my thoughts on the sessions, speakers, and of course what I ...

The Hammond B3 Organ Sound is Hard to Describe

Video Production

Ben Friedle - November 30 at 11:55 am - 131 views

The Hammond B3 organ sound is hard to describe, but it feels something like being surrounded by the music. When you hear it in a club or intimate setting it becomes a centerpiece, like listening to many voices live. It creates so much texture and suppo...

jumbled letters scramble

Hell Yes I’m Ready to Write a Video Script!

Video Production

KMartin - October 27 at 09:32 am - 21 views

Great news, video newbies! You’re almost ready to started writing that script for your new video project. And we’ve saved up some of our very best advice for those just getting started with video to prove script writing doesn’t have to be an...

How to Create a Customer Loyalty Program that’s Worth the Trouble

Marketing Strategy

KMartin - June 28 at 10:15 am - 23 views

"Customer loyalty programs--do they really work?"That’s a question we often get from businesses looking to find ways to maximize the relationship they have with their current customer base or considering a new program to entice a flurry of new ...

B2B Social Media: Thinking Beyond Lead Generation

Social Media

Ben Friedle - June 1 at 11:52 am - 14 views

There was a time when the social media presence of a business could be minimal without much impact to its business goals. Today, we find many of the business owners who question the value social media brings to their business to business marketing are ...

Outlier Shoots the Block: DJI OSMO Demo

Video Production

KMartin - March 7 at 03:43 pm - 10 views

The New DJI OSMOOutlier recently picked up a DJI OSMO, a new system that combines the Zenmuse X3 camera with a detachable handle that promises "motion without blur and action shots without shake." We liked the sound of that, so Ben has been giving...

Outlier Bids Adieu to 2015, Lights Fuse on the New Year

Outlier Company News

KMartin - December 31 at 02:18 pm - 5 views

The longer Outlier is around, the more we realize the age-old adage is true and time really does fly when you’re having fun. We know because just this year, we’ve managed to eke out every last drop in a year filled with a whole lot of the good stuff.


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