Blog

Introducing Outlier's Jump Cuts video series

Video Production

AChandler - November 10 at 01:42 pm - 16 views

Over the past few months, we’ve been busy here at Outlier launching a new creative video series called Outlier Jump Cuts. You may have already seen some of the uploaded episodes--if so, thank you so much for tuning in! If you haven’t got the chance...

Set it and Forget it isn't Strategy? 5 Common Marketing Mistakes and How to Avoid Them

Marketing Strategy

KMartin - July 23 at 02:45 pm - 6 views

Discover the Top 5 Marketing Tactics to Avoid At All Costs - a brief tutorial from the team at Outlier.

Which Video Style to Choose?

Video Production

AChandler - July 22 at 12:08 pm - 75 views

Each year, every aspect of video production has been democratized further and further. While pre-production has arguably always been low-cost, aside from finding talented writers and producers, right now you'll find production and even post-production ...

Outlier Turns 10!

Outlier Company News

KMartin - May 12 at 04:12 pm - 7 views

It's been a great ride so far, and we're just getting started.This month marks the 10th Anniversary of Outlier Solutions! We could not be more proud of all of the work we've accomplished since opening doors (to a co-founder's house, that is. Trivia che...

Is Data the Secret to a Customer Experience that Finally Lives Up to Expectations?

Marketing Strategy

KMartin - April 20 at 10:04 am - 2 views

Whether your marketing is focused on finding new customers or you are intent on keeping the customers you already have (or, even better - a combinations of both!) the intelligence tools are there. It’s what we do with them that counts.

Have You Fed Your Funnel Lately? A Year of Content That Works.

Marketing Strategy

KMartin - January 30 at 01:40 pm - 4 views

When you work in content marketing, you hear a lot about funnels. But sometimes it can be confusing to know just how to properly feed and nurture prospects through yours.A recent report published by Eccolo Media explains just what types of content have...

How We Assess the Social Media Landscape for Life Science

Social Media

mmeyers - August 18 at 04:20 pm - 9 views

We often think of scientists as the geniuses that toil away in a laboratory far from the reaches of the media world. Nothing could be farther from the truth! Thomas Edison, Nicola Tesla, and Albert Einstein were all masters of projecting th...

Design History Cereal Boxes Header

Design History for Breakfast

Design

chegeman - August 1 at 02:58 pm - 25 views

We decided cereal boxes aren't educational enough. Check out our solution...

Web Style Guides and Brand Reach - Foundational Elements

Web Style Guides and Brand Reach - Foundational Elements

Design

dianalien - July 21 at 11:03 am - 4 views

In an earlier post—Branding Translation, the Meaning Behind Visual Language—we discussed the importance of brand consistency and a thorough brand guideline.In this post we move over to Web Style Guides—guidelines to creating web elements, and dis...

social media audit

Kick Start Your Social Strategy with a Social Media Audit

Social Media

KMartin - July 17 at 03:22 pm - 5 views

An audit doesn’t have to be a painful experience. I'd go so far as to say they can be downright fun, at least when it comes to social media audits, providing a deeper level of insight into your current social media landscape to help you pre...

Responsive Video Size With CSS

Web Design

Preston Schmidt - May 12 at 03:18 pm - 7521 views

Responsive Video That Maintains Aspect RatioAlong with everything else in our responsive design layouts, we want our video to be responsive as well, and that's actually pretty easy to do. From embedded videos from YouTube, to iframe content and more, w...

All Different Sizes of Mobile Devices

It's A Mobile World We Live in: Responsive Email Design & Content Strategy

Email Marketing

KMartin - March 31 at 03:30 pm - 5 views

We’ve all been intrigued by responsive web design for a while now and, for the majority of us, we’ve gone ahead and tipped back a frosty mug or two of the Kool-Aid (here at Outlier for example any new website design project we undertake employs res...

Things To Do In Portland

Lifestyle

Preston Schmidt - March 13 at 11:50 am - 4 views

Get Out And Have Some Fun!The weekend is coming and there happens to be a couple fun things going on, and it just so happens that some of the Outlier team will be out there participating.This Sunday, March 16th, Starting at Waterfront Park in Downtown ...

Start 2014 Off Right With These Four Easy Methods for Getting Great Customer Feedback

Marketing Strategy

KMartin - December 30 at 11:05 am - 2 views

We all spend a ton of time wondering what our customers are thinking, don’t we? So why do so many of us stop short of taking that one step further by doing the single most important thing we can do to find out.Ask them.Customer feedback can provide u...

Ever Wondered What Snowmen Are Up to When You're Asleep? We Found Out.

Video Production

KMartin - December 18 at 08:56 am - 9 views

We've always been curious what snowmen are up to while we're asleep. This hidden camera showed us we had NO idea.Happy Holidays from all of us at Outlier! Snow Mercy from BeTheOutlier on Vimeo.

Customer Retention Begins with Context: Guest Interview with Bryan Finke of YesMail Interactive

Marketing Strategy

KMartin - December 4 at 04:13 am - 6 views

Outlier got a recent opportunity to interview Bryan Finke, Vice President Communications and Customer Experience Strategies at YesMail Interactive. An award-winning Enterprise Email and Marketing Solutions provider, YesMail is headquartered in Portland...

Wordy Press Releases Got You Down? Time to Go Visual.

Content Marketing

KMartin - November 15 at 03:04 am - 6 views

The public relations industry took a hit this past August when Google’s latest updates called for either the removal of in-line links, or tagging as ‘No Follow' for all press releases. Bad news for those who used PR distribution solely as ...

How to Market Corporate Wellness and Prepare Your Program for Success

Marketing Strategy

KMartin - September 19 at 07:31 am - 873 views

Corporate wellness programs continue to gain traction as more employers realize the long-term benefits of maintaining a healthy workforce. In fact, a recent Forbes article mentioned corporate wellness programs as some of the biggest signs that business...

Does Your Video Connect to Your Goals? Four Simple Questions to Ask Before Your Next Video

Web Design

KMartin - September 16 at 07:46 am - 5 views

Video marketing has been getting more sophisticated for a while now, but it seems like over the past year or so a major shift has happened as more companies have begun to add video as a line item in their marketing budgets.Now, don't get us wrong. We L...

For the Love of the Craft: Guest Interview with Ezra Johnson-Greenough

Marketing Strategy

KMartin - August 13 at 02:00 pm - 16 views

We got the lucky opportunity this month to talk with Ezra Johnson-Greenough founder of one of the most popular blogs in the craft beer industry The New School as well as the guy behind some of the industry's most popular events including the ...

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