In a town full of creatives, how does an agency make it for the long haul?
It probably has something to do with our core values.
OUTLIER VALUE #1: You do NOT need permission to be your best. Be the Outlier®.
We believe in greatness, and we believe every day is a new chance to reach for it. That goes for us and for our clients. Our job is to provide the traction necessary to move our clients towards success.
OUTLIER VALUE #2: Bond with clients.
Our bar is not set at servicing clients. Service is just a stepping stone to building loyalty and, finally, a real bond. Only when each of us can honestly say "I know you" have we done enough.
OUTLIER VALUE #3: Collaborate and celebrate each others' talents.
True collaboration isn't always simple, or easy. And it can only happen when we rise to the complex challenges ahead to bring our full selves and true skillsets to the table. No holding back our talents.
OUTLIER VALUE #4: Plan, measure, and prove.
To do is not enough. True greatness requires careful planning and thorough measurement so we can experiment and challenge our assumptions to discover the correct path.
Positive values and a strong company culture start at the top. Meet our Founder, Ben Friedle.
LEADERSHIP PHILOSOPHY: Stay focused on people.
VALUES: Creativity. Collaboration. Transparency.
"At times we collaborate with seasoned marketers, other times its engineers or even operations experts, and often it’s business leaders who need help to spread their message or build support for an idea.
"Our job is to take action and produce communication tools that allow them to do that.”
Ben is a strong communicator, and the right strategic partner to have on your side because he can zero in on strengths and weaknesses of a concept very quickly. He leads Outlier's business development and sales.
Outlier is a sharp and close-knit team. That adds meaning to our work.
We show up every day ready to perform, with a sense of humor and a devotion to our clients that keeps us pushing for new ideas.
Our audience is your audience, whether that’s your teammates, your consumers, your board members, or any of the others who are driving initiatives at your company.